The vegan food company, Naturli’, was planning to launch a new oat-based ice cream. Preferably this product should appeal to their current demographic, while also convincing sceptics to try it out.<\/p>\n\n\n\n

Our group worked on a design brief to present to Naturli’, in which we argue that they should market their new ice cream as a luxury good, using rich dark colors, and quality photography to seduce their customers.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

Design Brief Naturli’<\/a>Download<\/a><\/div>\n\n\n\n

We can see on their current website<\/a> that they picked up on some of our tips, and went above and beyond on their marketing. They named their ice cream “Ice Dream”, which sounds cute, seductive, and tasty.<\/p>\n","protected":false},"excerpt":{"rendered":"

The vegan food company, Naturli’, was planning to launch a new oat-based ice cream. Preferably this product should appeal to their current demographic, while also convincing sceptics to try it out. Our group worked on a design brief to present to Naturli’, in which we argue that they should market their new ice cream as […]<\/p>\n","protected":false},"author":1,"featured_media":555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,12],"tags":[38,33],"class_list":["post-554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-campaign","tag-school-project","tag-sustainability"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2019\/03\/naturli_is_cocoa_orange_0.jpg?fit=940%2C528&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9LCo8-8W","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/comments?post=554"}],"version-history":[{"count":4,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/554\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/554\/revisions\/561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/media\/555"}],"wp:attachment":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/media?parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/categories?post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/tags?post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}