{"id":535,"date":"2018-07-31T11:32:07","date_gmt":"2018-07-31T09:32:07","guid":{"rendered":"http:\/\/ryangosling.dk\/portfolio\/?p=535"},"modified":"2025-09-23T12:58:02","modified_gmt":"2025-09-23T10:58:02","slug":"lidl-overrasker","status":"publish","type":"post","link":"https:\/\/ryangosling.dk\/portfolio\/lidl-overrasker\/","title":{"rendered":"LIDL Overrasker"},"content":{"rendered":"<p>During my internship with <a href=\"http:\/\/www.tbwa.dk\" target=\"_blank\" rel=\"noopener noreferrer\">TBWA\\Copenhagen<\/a>, I assisted the creative team in planning and executing the rollout video for LIDL Denmark&#8217;s <a href=\"https:\/\/www.lidl.dk\/da\/Wassim.htm\" target=\"_blank\" rel=\"noopener noreferrer\">luxury line of products<\/a>, made in collaboration with the gourmet chef Wassim.<\/p>\n<p>I was present during discussions of the general concept for the universe shown in the video, as well as initial storyboarding discussions with the production crew.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/buTz9ETcfhU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>(<a href=\"https:\/\/ekstrabladet.dk\/nyheder\/samfund\/de-faar-et-chok-dansk-supermarkedskaede-overrasker-kunderne\/7401147\">link to video<\/a>)<\/p>\n<p>The finished video performed well on social media. This gave LIDL plenty of new views and attention from a demographic that normally wouldn&#8217;t give them the time of day, as part of the larger strategy of <strong>#LidlOverrasker<\/strong> (Lidl surprises).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During my internship with TBWA\\Copenhagen, I assisted the creative team in planning and executing the rollout video for LIDL Denmark&#8217;s luxury line of products, made in collaboration with the gourmet chef Wassim. I was present during discussions of the general concept for the universe shown in the video, as well as initial storyboarding discussions with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,10],"tags":[46,45],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-film","tag-commercial","tag-retail"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/07\/Lidl-overrasker.png?fit=1920%2C1434&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9LCo8-8D","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":3,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"predecessor-version":[{"id":691,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/535\/revisions\/691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/tags?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}