{"id":314,"date":"2018-03-21T14:49:19","date_gmt":"2018-03-21T13:49:19","guid":{"rendered":"http:\/\/ryangosling.dk\/portfolio\/?p=314"},"modified":"2025-09-23T12:58:36","modified_gmt":"2025-09-23T10:58:36","slug":"daniras","status":"publish","type":"post","link":"https:\/\/ryangosling.dk\/portfolio\/daniras\/","title":{"rendered":"Daniras"},"content":{"rendered":"<p>Creating a visual identity for a new wholesale company, Daniras. The owner had a hard time putting his vision into words, so I tried to convey his style and values through bold colors and a strict hexagonal grid.<\/p>\n<p>My tasks included creating a logo and a PDF template, choosing typefaces, colors, icons, and coming up with a style guide for him to use.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"315\" data-permalink=\"https:\/\/ryangosling.dk\/portfolio\/daniras\/pattern_01\/\" data-orig-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?fit=1048%2C760&amp;ssl=1\" data-orig-size=\"1048,760\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Daniras Pattern 00\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?fit=300%2C218&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?fit=1024%2C743&amp;ssl=1\" class=\"alignnone size-full wp-image-315\" src=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?resize=1048%2C760&#038;ssl=1\" alt=\"\" width=\"1048\" height=\"760\" srcset=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?w=1048&amp;ssl=1 1048w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?resize=300%2C218&amp;ssl=1 300w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?resize=768%2C557&amp;ssl=1 768w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?resize=1024%2C743&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?resize=520%2C377&amp;ssl=1 520w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/pattern_01.png?resize=740%2C537&amp;ssl=1 740w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"320\" data-permalink=\"https:\/\/ryangosling.dk\/portfolio\/daniras\/guidelines-001-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Daniras Font\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?fit=1024%2C768&amp;ssl=1\" class=\"alignnone size-full wp-image-320\" src=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?resize=520%2C390&amp;ssl=1 520w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-1.jpeg?resize=740%2C555&amp;ssl=1 740w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"322\" data-permalink=\"https:\/\/ryangosling.dk\/portfolio\/daniras\/guidelines-001-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Daniras Pattern 01\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?fit=1024%2C768&amp;ssl=1\" class=\"alignnone size-full wp-image-322\" src=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?resize=520%2C390&amp;ssl=1 520w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001-2.jpeg?resize=740%2C555&amp;ssl=1 740w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"323\" data-permalink=\"https:\/\/ryangosling.dk\/portfolio\/daniras\/guidelines-002\/\" data-orig-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Daniras Pattern 02\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?fit=1024%2C768&amp;ssl=1\" class=\"alignnone size-full wp-image-323\" src=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?resize=520%2C390&amp;ssl=1 520w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.002.jpeg?resize=740%2C555&amp;ssl=1 740w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"319\" data-permalink=\"https:\/\/ryangosling.dk\/portfolio\/daniras\/guidelines-001\/\" data-orig-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Guidelines Daniras\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?fit=1024%2C768&amp;ssl=1\" class=\"alignnone size-full wp-image-319\" src=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?resize=520%2C390&amp;ssl=1 520w, https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/Guidelines.001.jpeg?resize=740%2C555&amp;ssl=1 740w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a visual identity from scratch<\/p>\n","protected":false},"author":1,"featured_media":423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,7],"tags":[46],"class_list":["post-314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","category-visual","tag-commercial"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ryangosling.dk\/portfolio\/wp-content\/uploads\/2018\/03\/suggestions.png?fit=1000%2C945&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/s9LCo8-daniras","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":7,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":684,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/posts\/314\/revisions\/684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/media\/423"}],"wp:attachment":[{"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ryangosling.dk\/portfolio\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}