Sepcotech is an industrial cleaning agent, used to clean the interior of ships by seperating oil with a chemical reaction that makes it float to the top.
We believe in using the least hazardous solution to all problems. We aim to supply chemical solutions requiring the least possible safety equipment making onboard work safe with as little strenuous protection as possible.sepcotech.com
This should be reflected in their visual identity. I created a maritime, yet green color profile for them, and used the pattern of waves on top of each other to hint at the way the dirt floats to the top after using Sepcotech.
It was important for the company to stand out amongst their competitor’s anonymous designs, so they’d be easily recognizable by both the wholesale purchasing manager, and the people on the freighters using the product.