The vegan food company, Naturli’, was planning to launch a new oat-based ice cream. Preferably this product should appeal to their current demographic, while also convincing sceptics to try it out.

Our group worked on a design brief to present to Naturli’, in which we argue that they should market their new ice cream as a luxury good, using rich dark colors, and quality photography to seduce their customers.

We can see on their current website that they picked up on some of our tips, and went above and beyond on their marketing. They named their ice cream “Ice Dream”, which sounds cute, seductive, and tasty.

September 18, 2017