During my internship with TBWA\Copenhagen, I assisted the creative team in planning and executing the rollout video for LIDL Denmark’s luxury line of products, made in collaboration with the gourmet chef Wassim.

I was present during discussions of the general concept for the universe shown in the video, as well as initial storyboarding discussions with the production crew.

https://www.youtube.com/watch?v=buTz9ETcfhU

(link to video)

The finished video performed well on social media. This gave LIDL plenty of new views and attention from a demographic that normally wouldn’t give them the time of day, as part of the larger strategy of #LidlOverrasker (Lidl surprises).

July 31, 2018