Elektrificering af Fødevareindustrien

More than 50 % of the energy consumption in the Danish food and beverage industry is based on fossil fuels.

This project can accelerate the green transition of the industry that shows a significant potential. Many industrial processes can be converted from fossil fuels to electricity and thus simultaneously reduce the energy consumption and displace large quantities of CO₂ emissions.

Many involved partners

I helped design the visual identity for “Elektrificering af Fødevareindustrien“, which involves a lot of big players. The project is a partnership between:

The Danish Food and Drink Federation
The Danish Energy Industries Federation
The Danish Agriculture & Food Council
Danish Energy
Technical University of Denmark
Viegand Maagøe (I work here!)

Not to mention all the food and beverage companies that the project are testing new electric technologies on.

Professional design

The people interacting with “Elektrificering af fødevareindustrien” will mainly be part of the corporate or industrial world, and as such the visual identity needed to be professional rather than cute or playful.

I sketched a thousand different kind of logos and typefaces. Finally I ended up with different variants of a lightning combined with the typical icon for a factory.

Factory building with a power outlet
Factory with lightning

The colors needed to look professional as well, but with a touch of power or “oomph”, to illustrate something being electrified. As such I ended up with a palette with different shades of blue along with a bright yellow as an a accent for emphasis

As for the typeface, the strongest response among the demographic was for Roboto, which is a modern sans-serif font, but paired with the slightly more ornamental version Roboto Slab.

Both are available on Google Fonts, which makes it easily available for all project partners to download and implement