For our second day at KEA, we were supposed to create three screenshots to explain our idea for an app in one of six different categories. I chose a flat design romance app targeted at “bros”, as this would give me ample opportunity to insert pictures of handsome men feeling insecure about their masculinity.

What is it?

An app for guys who want a bromance where drinking, workouts, and friendship is front and center.

I imagine the primary users of this app to be muscular guys who have yet to fully come out of the closet, and still have a need to hide behind a pretence masculinity.

The colors and typefaces are “stolen” from Adidas to appeal to this demographic.